Bachelor of Science Degree
The Bachelor of Science in Hospitality Management degree prepares you for hospitality careers in event venues, resorts, hotels, and restaurant and food service companies worldwide. You will go beyond the basics of business management and learn how to meet or exceed the expectations of diverse business or leisure clientele. This degree program combines the building blocks and practical tools of customer service, talent management, and marketing with creativity, innovation, and cultural competence that you need to succeed in these industries.
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Courses in the major include:
This course prepares students for success in their academic and professional careers. The foundation for learning is established for professional skill development through practical experience. Learner strengths are assessed and analytical, relational, and resilience skills are developed.
Focuses on developing leadership and communication skills by exploring such topics as self-concept, self-esteem, personal values, time and stress management, conflict resolution, and gender issues.
Introduction to the discipline of anthropological studies to aid in the examination of social and cultural values, norms, and behavior. Students explore the cultural practices and impacts of tourism in relation to both host and guest communities, and travel as cultural practice. These concepts will be integrated with planning issues surrounding hospitality management, festivals management, event tourism, and destination management.
The innovation process, or taking an idea from inception to the marketplace, is explored and analyzed. Students develop an understanding of creativity and change as essential components of the managerial process for new products and services for use in the hospitality industry.
Digital and social media strategies are essential to understanding hospitality industry customers, as well as for building brand awareness, promoting hospitality goods and services, and building ongoing relationships with customers. New media marketing strategies are analyzed and applied to hospitality management organizations and business objectives.
Students develop an understanding of the principles associated with managing the customer experience, quality, and employee engagement. The skills needed to drive customer engagement and loyalty, and to develop a culture that focuses on and enhances the customer experience, are key components of the course content.
Students develop an understanding of the essential elements of talent management within a framework that focuses on human resource planning to improve business value and meet organizational goals. Essentials of talent recruitment, retention, development, and performance rewards will be addressed through practical applications and case study analysis.
Students learn how to build a team, improve teamwork and collaborations, and sustain team performance through continuous learning and improvement. Best practices for composing a team and aligning individual and team goals will be addressed. Team processes, such as conflict resolution and building trust, will be analyzed and applied.
Students will gain an overview of the practical application of accounting and financial concepts and processes that relate to the overall economic health of the organization. This course offers a practical approach to analyzing management reports and financial statements, as well as the preparation of accurate budgets and forecasts.
Students will engage in independent research to propose a new product, service, or system innovation or improvement within a hospitality management setting. Students will conduct background research on the organizational context and problem setting and provide analysis of the financial, marketing, and other organization components necessary to implement a new product, service, or system innovation.
Consult with your Enrollment Counselor to determine your eligible credits as well as to verify minimum requirements for your degree. Transfer credits must be from a regional accredited college or university. Bellevue University makes no promises to prospective students regarding the acceptance of credit awarded by examination, credit for prior learning, or credit for transfer until an evaluation has been conducted.